CLIENT

self-initiated

BRAND & COMMUNICATION
January - April 2021

The problem

Climate researchers agree: we must act and drastically reduce the emission of CO2 and other greenhouse gases quickly. Politicians are called upon to take and implement measures to achieve this goal. Since citizens influence the extent to which food, mobility, etc. affect the climate through their consumption decisions, they should not be encouraged to make environmentally unfriendly consumption decisions.

Our solution

We started a petition addressed to the German Bundestag to consider an advertising ban for particularly climate-damaging products. We see a contradiction in the actions of politicians: while the Berlin Senate, for example, has declared a climate emergency in 2019, advertising for particularly climate-damaging products continues to be permitted. This is different in France, where the Citizens' Council lists such an advertising ban in its first 150 demands. And in cities like Geneva, outdoor advertising in the city is already completely banned. 

We developed and designed a campaign, microsite and social media assets. We distributed the latter to partners from business and society, among others, which increased the petition's reach drastically.

Our impact

After the petition has ended, our concern will now be examined by the Petitions Committee and a recommendation will be made to the German Bundestag. Regardless of the outcome, we have been able to place the issue in the public discourse and encourage people, especially on Instagram and LinkedIn, to take a critical look at advertising. 

We are also pleased about similar initiatives launched in other European countries, which show that the issue should be dealt with regardless of borders.